About Us

About blom - Our Mission & Why We Started:

We are Eric and Elaine Blom, a family-run business built on personal experience and a passion for helping others.

Our journey began with our own health challenges. Like many people, we sought answers through medical professionals and followed prescribed treatments. However, when the medications did not provide the results we had hoped for, we continued searching for solutions.

After extensive research and a great deal of trial and error, we gained a deeper understanding of the underlying causes of our health concerns. This led us to make meaningful lifestyle changes and incorporate carefully selected natural products into our daily routine.

The improvements we experienced transformed not only our health but also our perspective on wellness.   Inspired by these results, we founded our family business to share what we had learned and to offer products and knowledge that have made a positive difference in our own lives.

 

Meet Nichelle - Social Media Marketer and blom Pro-athlete

Nichelle is the creative force behind blom’s social media presence. With a passion for health, creativity, and inspiring others, she combines eye-catching design with engaging content to help educate and connect with our community.

A qualified Graphic Designer, Project Management Assistant, and Certified Rebounding Instructor, Nichelle brings a unique blend of creativity, organisation, and wellness knowledge to our team. Her love for fitness, art, music, and self-care is reflected in the authentic and motivating content she creates.

Nichelle has achieved success across several disciplines. She holds IFFA National and International Dance Certifications, an RAD Intermediate Ballet Certification, earned 3rd place in the PCA Bikini Bodybuilding Competition with an invitation to compete at the South African Championships, and is also a NAUI Certified Scuba Diver.

Whether she’s creating engaging content, managing projects, or leading rebounding classes, Nichelle is dedicated to helping others live healthier, happier lives while showcasing the values of the blom brand.

Our commitment to premium ingredients.

At the heart of our business is a commitment to offering only products we trust enough to use ourselves.   We carefully partner with suppliers who share our values of scientific integrity, uncompromising quality, and ethical sourcing.

The brands we work with are committed to using clinically researched ingredients, effective dosages, and manufacturing processes that prioritise purity, potency, and bioavailability. Their formulations are supported by science and produced to rigorous international quality standards, with traceability and independent testing to ensure consistency and reliability.

We believe that quality supplements begin with quality ingredients.   That's why we favour products made with standardised, premium-grade ingredients and avoid those containing unnecessary fillers or ingredients that serve no nutritional purpose.

Our philosophy is centred on preventative wellness rather than simply managing illness. By offering carefully selected, science-backed nutraceuticals, we aim to support healthy ageing, cognitive function, vitality and long-term wellbeing - helping you take a proactive approach to your health.

For us, wellness is about combining the best of nature with the confidence of science.  We are proud to work with suppliers who uphold these principles and who share our commitment to helping people live healthier, stronger, and more fulfilling lives.

What makes blom different?

Education Before Sales

We believe informed people make better health decisions.   That's why our first priority is to educate, not to sell.   Rather than promoting quick fixes or making unrealistic promises, we focus on sharing practical, evidence-based information that empowers people to understand their bodies and make confident choices about their health.

Whether someone becomes a customer or not, our goal is to leave them with greater knowledge and a clearer understanding of preventative wellness.

Lifestyle Before Supplements

No supplement can replace the foundations of good health.   Lasting wellness begins with nutritious food, regular movement, quality sleep, stress management, hydration, and healthy daily habits.

We see supplements as exactly that - a supplement to a healthy lifestyle, not a substitute for one.   When combined with good nutrition and positive lifestyle choices, high-quality nutraceuticals can help bridge nutritional gaps and support optimal health.

Quality Over Quantity

Rather than offering an extensive catalogue of products, we have chosen to focus on a carefully selected range from trusted suppliers whose values align with our own.   Every product we recommend is one we believe offers genuine value, backed by science, quality manufacturing, and premium ingredients.

Personal Experience, Professional Standards

Our business was born from our own health journey.   We understand the frustration of searching for answers when conventional approaches don't always provide the desired results. That experience has shaped our commitment to offering products and education that we believe in, supported by scientific research and supplied by companies with uncompromising quality standards.

Building Long-Term Wellness

Our mission isn't to sell supplements - it's to help people invest in their long-term health.We believe that small, consistent improvements made today can lead to a healthier, more active, and more fulfilling life in the years ahead.

Why Choose blom?

✔️ Premium ingredients

✔️ Quality you can trust

✔️ Family-owned South African business

✔️ Personal customer service